Visual Identity

Potential Energy

The client wanted a energetic design. Blue was used to ground the design with a pop of yellow for vibrancy. Lowercase letters where used to emphasize the 'potential for bigger things'.

An extension of the visual identity featuring organic shapes and lively colors with strong contrast. The business card is designed to have a raised spot gloss on the back in the shape of the icon.

Baseline Projects

An Australian architecture firm.


Zen Asset Management wanted a logo fit for a corporation. The company refers to itself as ZAM leading the logo to do the same. The icon is meant to be usable on its own. The colors where selected to be minimal with a pop of red determination.

Logo Mockup

Business Card

Artizen Packaging

Following the packaging formula I created a number of color and pattern combination. My inspiration came from traits of the product to the culture of its geographic location.